About

ABOUT 100GRANDROYCE

“I represent the underdogs, the ones that decided to get out the streets before it got too late, the music junkies, the grinders and hustlers,” says Harlem emcee 100GrandRoyce. The prolific artist doesn’t use the artform for a quick come up or fame, but rather to wax poetic about his actual life experience. On the technical side, you're getting an emcee that has a way of words to paint a picture for the listener while motivating them in the same track. What brings this all together is 100grandroyce’s marquee and unique ear for production. Guaranteed by 100grand himself to bump in the whip, with over 10 releases under his belt and press from some of the biggest names in the World, there’s no excuse to not press play on the New York artist. As we head deeper into 2021, 100grandroyce is dropping new collaborations, new editions of previous projects & more, don’t get left behind.

“I’ve been a music junkie since I was a child,” 100grandroyce explains, “I didn’t play video games or watch a lot of TV, I always listened to the radio, mixshows and wasted hours browsing mixtapes, albums and bootlegs in the hood growing up.” Meanwhile, GrandRoyce’s family was always hosting parties in Harlem and took the music listening experience seriously. 100GrandRoyce was essentially a sponge soaking in everything he heard, his cousin went onto introduce him to all kinds of hip-hop music, “So I used to spend weekends making copies of everything he had to listen to when I got home,” 100GrandRoyce says. The energetic artist admits to getting into fights, hustling and the like growing up and that hip-hop provided the backdrop to Royce’s actual life. The music provided a soundtrack to 100Grand's come up and life in Harlem.

Once 100GrandRoyce grabbed the microphone for himself and started rapping, heads immediately turned and ears were attracted to the sound. Rooted in honesty, 100GrandRoyce poetically spits his truth over absolutely back-breaking and bone crushing production. His voice demands your attention and will have you spinning back his work over and over again, looking to catch various lines and easter eggs he places in the art. Moreover, 100GrandRoyce is fully aware of who he is inside and out, his ability is natural not forced, he embodies who he is and presents it to the audience with a swagger and passion that can’t be refused. Take “The Hilton” from his latest release “The Return” where he says “I don’t look like em, don’t dress like em, I move better/In a penthouse, got a cool setup like Hugh Hefner.” In just that line alone, 100Grand addresses stereotypes against him, making profitable moves and then brings it home with multiple literary devices. The stories told are the life GrandRoyce has lived his entire life, he’s just bringing us along for the journey. 

To put on top of everything else, is 100GrandRoyce has been a prolific force since his inception. With over 10 releases under his belt, there’s 100s of tracks of get completely lost in GrandRoyce’s world. The Harlem artist is getting noticed as well, what impresses most about 100Grand is that none of this is forced, yes he works and hustles to get where he needs to, but all the critical reception he’s received has been from fans and peers engaging with his work. Jay Electronica, Jadakiss, Dave East, the list goes on and on, 100grandroyce is a respected name all over the country. With over 40K plays to his name along with numerous live Shade45 aappearances, and single Never Be spinning for months on FM radio in the tri-state area, the movement is organic and it’s getting bigger with every passing day. As we head deeper into 2022, 100grandroyce and 183rd will dropping their latest ep “Unfinished Business” with physical copies, 100 is also getting ahead of the pack after headlining his first concert this year. Now’s the time to press play and catch on the Harlem artist’s discography.